The 80% Advantage: How to Leverage Your Content for Maximum Impact

Imagine standing in front of a pyramid of champagne glasses at a wedding. What’s the best way to fill all the glasses?

You don’t pour champagne into every single glass. Instead, you pour into the top glass, and it overflows, filling the others effortlessly​.

Now, imagine your podcast or book is that top glass. Your wisdom, expertise, and special sauce are the champagne.

Here’s the game-changer: ✅ If you’ve written a book, 80% of your podcast is already done. ✅ If you have a podcast, 80% of your book is already done.

It’s not just theory—it’s a strategy that authors, speakers, and thought leaders use to create massive impact with minimal effort.

By leveraging the 80% rule, you can turn your book or podcast into an entire ecosystem of influence and income.

Start with one, then create multiple assets without reinventing the wheel:

✅ A book → A podcast ✅ A podcast → A book ✅ Audiobook ✅ One-on-one coaching program ✅ Group coaching ✅ Speaking engagements ✅ An evergreen or live course ✅ Workshops & training ✅ A lead magnet or freebie ✅ A book series ✅ TV talk show ✅ Consistent social media content ✅ Keynote presentations ✅ Consulting packages ✅ And much more!

​

The key? Create once, then repurpose strategically.

If you already have a book or podcast, you’re ahead of the game. If not, ask yourself:

❓ What’s the easiest way for me to start?

• If you love writing, start with a book.

• If you love speaking, start with a podcast.

Once you’ve chosen your core content format, the rest will flow naturally​.

If you have a book, here’s how to turn it into a podcast:

🎙 Break your book into podcast episodes based on chapters or key themes. 🎙 Read sections aloud and add insights, stories, or interviews. 🎙 Release episodes weekly to build an engaged audience.

If you have a podcast, here’s how to turn it into a book:

📖 Transcribe your episodes and organize them into chapters. 📖 Add additional stories, research, and case studies. 📖 Work with an editor to refine it into a publishable book.

Remember: You don’t need to start from scratch! 80% of the work is already done.

Instead of constantly creating new content, focus on repurposing.

🔹 A book can become: Podcast episodes, blog posts, social media content, a workshop, an audiobook. 🔹 A podcast can become: A book, a course, keynotes, social media clips, a lead magnet. 🔹 A course can become: A book, a podcast, social content, a membership program.

This not only saves you time but also ensures you’re everywhere your audience is.