At The Influencers Formula, we teach leverage. We show our clients how to create an incredible amount of content by starting with their book or podcast, then turning that content into video, audio, blogs, and more.

Recycling, repurposing, leveraging—it’s how smart content creators maximize their impact without reinventing the wheel.

And now, artificial intelligence (AI) has entered the game. AI tools like ChatGPT, transcription software, and content generators make repurposing content easier than ever. Authors, podcasters, and content creators are using AI for:

🔹 Pre-production: Generating podcast titles, writing outlines, and brainstorming ideas
🔹 Post-production: Creating transcripts, summaries, blog posts, newsletters, and social media snippets in seconds

With just a few clicks, AI can turn your podcast episode into a blog, your book chapter into a newsletter, and your webinar into a social media series​.

Sounds amazing, right? Well, yes… but also, proceed with caution.

Just because AI can do something doesn’t mean it should. Before you upload your entire book manuscript or podcast archive to an AI tool, ask yourself:

❌ Am I giving away too much control? AI learns from what you feed it, and some platforms store or use your data.

❌ Is my privacy protected? Avoid sharing sensitive client data or personal details.

❌ Does this align with my brand? AI-generated content can sound generic—your authentic voice still matters.

We always tell our clients: AI is a tool, not a replacement. It should support your work, not replace your creativity, expertise, or human connection​.

AI can be a great co-pilot, but you need to stay in the driver’s seat. Here’s how to use AI wisely while keeping your unique voice intact:

✅ Use AI for idea generation. Let it help brainstorm topics or create outlines, but don’t let it write your entire content.

✅ Edit everything. AI-generated text often sounds robotic. Always review and add your personal touch.

✅ Protect your intellectual property. Be mindful of what you upload—some platforms store and reuse data.

✅ Stay ethical. AI should complement your expertise, not replace human creativity.

At the end of the day, people follow you for your unique insights, personality, and real-world experience. AI can assist, but your message should always come from you​.