The Influencers Formula™ Method: How to Create a Year’s Worth of Content in One Financial Quarter with Podcasting

If you’re an entrepreneur, coach, or business leader, you’ve probably felt the content treadmill struggle:

🔄 Posting on social media daily
🔄 Writing weekly blog posts
🔄 Recording random videos and hoping they perform well

It’s exhausting.

But what if you could create an entire year’s worth of content in just 13 weeks?

That’s exactly what the Business Podcasting Made Easy™ method allows you to do.

At the heart of this method is a structured, 13-week radio show.

📌 Each week, you create a 4-segment, 13-minute radio show—designed around one core business theme.

📌 Each 13-minute segment becomes a standalone podcast episode, meaning:

📌 At the end of the quarter, you have 52 podcast episodes ready to release over the next year!

This isn’t just a time-saver. It’s a strategy for consistent, high-quality content that builds your authority.

Instead of jumping from topic to topic, each business quarter focuses on one major theme.

💡 Example: If you’re a business coach, your quarterly themes might look like this:
📌 Q1: Scaling Your Business with Systems
📌 Q2: The Mindset of High-Performing Entrepreneurs
📌 Q3: Marketing That Converts Without Burnout
📌 Q4: Becoming a Thought Leader in Your Industry

This structured approach allows you to go deeper into topics, rather than spreading yourself thin.

Each weekly show consists of four 13-minute segments.

📌 Segment 1: Introduces the main idea of the week
📌 Segment 2: Breaks down the strategy
📌 Segment 3: Shares real-world examples or case studies
📌 Segment 4: Wraps up with takeaways and next steps

💡 Pro Tip: You can record all 13 weeks in just a few sessions, freeing up time for other areas of your business.

Once you have 52 podcast episodes, it’s time to multiply your content across different platforms.

🎙 Podcast Episodes → Weekly content for your audience
📝 Blog Posts → Transcribe episodes and turn them into articles
📢 Social Media Posts → Pull key quotes and insights for LinkedIn, Instagram, and Facebook
📩 Email Newsletters → Summarize episodes for your subscribers
📹 Video Content → Turn clips into Reels, YouTube Shorts, and TikToks
📚 Books & Courses → Package multiple episodes into paid content

This system ensures one piece of content works for you multiple times—without requiring extra effort.

The final step is making sure your content is working for you, even when you’re not creating it.

📌 Use a podcast scheduler like Captivate or Libsyn to release episodes automatically.
📌 Pre-schedule blog posts so they go live weekly without manual work.
📌 Load social media posts into a scheduling tool like Later or Buffer.

With this approach, your entire year of content runs on autopilot while you focus on growing your business.

❌ No more content burnout—Everything is pre-planned and scheduled.

❌ No more scrambling for ideas—Each quarter has a dedicated theme.

✅ Consistent audience engagement—Your content is drip-fed over time.
✅ Positioning as an authority—You’re consistently showing up in front of your audience.
✅ More leads & opportunities—Your content works as a 24/7 marketing machine.

The Business Podcasting Made Easy™ method isn’t just about content—it’s about leveraging your expertise for real business growth.

💡 Want a step-by-step system to batch-create content efficiently?
💡 Need help turning your radio show into a year-long content strategy?
💡 Ready to build authority, influence, and business growth through podcasting?

Let’s talk! Book a strategy call with Donna or Ben today. Schedule a call here​.