The Influencers Formula™ Method: The 3 Biggest Podcasting Mistakes (And How to Avoid Them)

Podcasting is one of the most powerful tools for building influence, authority, and business growth.

But most podcasters fail early because of simple, avoidable mistakes.

After coaching hundreds of podcasters and creating the Business Podcasting Made Easy™ method, I’ve seen the same mistakes over and over again.

Let’s break down the top 3 podcasting mistakes—and how to fix them so your podcast thrives.

🎙 The Problem: Many podcasters believe they should “just be natural” and speak off the cuff to sound authentic.

❌ This often leads to rambling, unclear messaging, and episodes that don’t hold attention.

❌ Listeners don’t stick around if they don’t feel like they’re on a clear journey with you.

🎯 The Fix: Use a Podcast Framework

The key to sounding natural while still being structured and engaging is using a podcast scripting framework.

📌 Outline your main points before you hit record.
📌 Use a repeatable structure. (For example: Hook → Story → Teaching → Call to Action.)
📌 Make sure each episode has a clear purpose and transformation for the listener.

💡 Pro Tip: This framework works anytime you’re behind a microphone—whether on a podcast, webinar, interview, or keynote.

🎙 The Problem: Many podcasters record episodes… but then don’t fully distribute or leverage them.

❌ They don’t understand the platforms and how to publish correctly.
❌ They lack consistency, which kills audience growth.
❌ They fail to repurpose their content into other forms.

🎯 The Fix: Create a 90-Day Publishing Plan

One of the best ways to stay consistent and maximize reach is to plan in 90-day cycles.

📌 Choose a theme for each quarter. (Example: “Scaling Your Business with Podcasting.”)
📌 Batch record your episodes in advance.
📌 Schedule episodes to publish weekly.
📌 Use the Champagne Glass Pyramid method to turn each episode into blog posts, social media content, and videos.

💡 Pro Tip: Your podcast isn’t just a podcast. It’s a content machine—but only if you distribute it the right way.

🎙 The Problem: Most podcasters only create a podcast, when they could also be broadcasting a global radio show at the same time.

❌ They miss out on reaching new audiences who don’t listen to podcasts.
❌ They lack built-in accountability—without a live schedule, it’s easy to get lazy.
❌ They don’t leverage radio platforms for wider distribution.

🎯 The Fix: Turn Your Podcast into a Global Radio Show

Here’s how to differentiate yourself from millions of other podcasters:

📌 Broadcast your podcast as a radio show. This gives you instant credibility and exposure beyond just the podcast world.
📌 Commit to a weekly recording schedule. (When you have a radio show, you’re more likely to stay consistent.)
📌 Leverage radio platforms to grow your listener base.

💡 Pro Tip: Having a radio show and podcast combined means double the exposure—without extra effort.

The best podcasters don’t just record and hope for the best—they create a strategy that makes their content work for them.

💡 Use a structured framework instead of speaking off the cuff.
💡 Create a publishing & repurposing plan instead of randomly posting episodes.
💡 Turn your podcast into a radio show instead of limiting yourself to one platform.

🚀 Why wouldn’t you maximize your reach if you could do it with just one extra step?

💡 Need a repeatable framework for creating high-impact episodes?
💡 Want to turn your podcast into a lead-generating machine?
💡 Ready to leverage your podcast AND a global radio show for maximum reach?

Let’s talk! Book a strategy call with Donna or Ben today. Schedule a call here​.