We believe that when people reach the point where they want to share their story, it’s because they want to be the solution in someone else’s life or business.

But too many experts struggle to get their message out because they’re missing one or more critical elements of The Influencers Formula™:

🔹 Be Seen – How do people find you?
🔹 Be Heard – How do they get to know you?
🔹 Be Easy to Follow – How do they raise their hand and say, “I want to work with you”?

Think of this formula as a three-legged stool. If all three legs are even, your message is strong, stable, and positioned for impact. But if even one leg is weak, your influence wobbles, and your audience won’t see you as their ideal solution​.

You could have the best story, product, or message in the world, but if no one knows you exist, it won’t matter.

To be seen, you must show up where your audience is already looking. That means:

📢 Optimizing your website & SEO so people can find you
📢 Using social media & content marketing to create visibility
📢 Speaking on podcasts, radio, or at live events to reach new audiences
📢 Leveraging partnerships & collaborations to expand your reach

If you’re not actively putting yourself in front of the right people, you’re invisible—and that’s not an option if you want to create impact​.

Once someone discovers you, the next step is getting them to pay attention and connect with your story. This is where your unique voice and message come in.

To be heard, focus on:

🎙 Sharing your story – Your journey, experiences, and insights make you memorable
📝 Creating valuable content – Blogs, books, videos, and podcasts build trust
🤝 Showing up consistently – The more people hear from you, the stronger their connection

This is where you bring your special sauce—the thing that makes you different. People don’t just buy products or services; they buy stories, trust, and relationships​.

Here’s a hard truth: If you’re not easy to follow, people will admire you but never take action.

Your audience needs a clear path to engage with you. That means:

📌 A simple "next step" call-to-action (book a call, download a freebie, join a community)
📌 Clear ways to work with you (coaching, courses, services, etc.)
📌 Consistent follow-up (email marketing, nurture sequences, and engagement)

Your audience should never feel confused about how to take the next step. If they do, they’ll move on to someone else​.

When you’re seen, your audience knows you exist.
When you’re heard, they feel connected to you.
When you’re easy to follow, they know how to work with you.

And when all three pieces are in place? You’re positioned as the obvious solution.

This is how authors, speakers, coaches, and consultants go from unknown to in-demand—by implementing The Influencers Formula™ consistently​.