The Influencers Formula™ Roadmap: 9 Steps to Becoming a Global Thought Leader

Why Thought Leadership Matters Now More Than Ever

In today’s digital world, people don’t just buy products or services—they follow experts, trust leaders, and invest in people they believe in.

If you want to stand out, attract high-level opportunities, and create lasting impact, you need to do more than just “show up.” You need a strategy to:

✅ Be Seen – Build visibility and credibility.
✅ Be Heard – Share your unique message and expertise.
✅ Be Easy to Follow – Create a clear path for people to work with you.

That’s where the Influencers Formula™ Roadmap comes in.

This 9-step system helps you position yourself as an authority, grow your influence, and turn your expertise into a thriving business.

Phase 1: Be Seen – Personal Branding and Mapping

Step 1: The Influence Mindset – Break Through Mental Roadblocks

Many aspiring thought leaders get stuck before they even start. Impostor syndrome, fear of visibility, and self-doubt hold them back.

Shift your mindset from “Who am I to be a thought leader?” to “Who am I not to be?”

💡 Thought leaders aren’t born—they’re created through strategic positioning and consistent action.

Step 2: ROI Right Now and Mapping – Attract Clients Before Your Book or Podcast Is Even Done

Most people wait until their book or podcast is finished to start promoting it. Big mistake.

📌 Your authority doesn’t come from a finished product—it comes from positioning yourself correctly.

📌 Start generating leads, speaking opportunities, and media features NOW.

💡 Example: Imagine booking your first paid speaking gig or high-ticket coaching client before your book even launches! That’s the power of this strategy.

Step 3: The Branding Blueprint – Clarify Your Message for Maximum Impact

Thought leaders don’t just talk about “everything.” They have a clear, repeatable message that builds trust and recognition.

✅ Define your “one thing”—the core message you want to be known for.
✅ Ensure consistent branding across all platforms—website, podcast, book, social media.
✅ Make your messaging simple and compelling—so people instantly understand what you do.

💡 Pro Tip: Your brand should be so clear that someone could introduce you in one sentence.

Phase 2: Be Heard – Create Your Content

Step 4: The Master Storyteller – Position Yourself as an Expert with Your Story

People don’t connect with facts—they connect with stories.

To build influence, you must own and share your personal journey in a way that:

🎙 Inspires action
📖 Positions you as the guide (not just the hero)
📢 Makes your audience feel seen and understood

💡 Exercise: Write your “mess-to-success” story—how did you go from where you were to where you are now?

Step 5: A Podcast or Book You’re Proud Of – Create a Content Machine That Works for You

If you’re serious about thought leadership, you need a content platform—and a podcast or book is one of the best ways to achieve that.

🎙 A podcast builds connection, trust, and engagement over time.
📖 A book positions you as an expert instantly.

💡 Best strategy? Do both. The Business Podcasting Made Easy™ method ensures that your podcast and book fuel each other for maximum reach.

Step 6: The Champagne Glass Pyramid – Multiply Your Influence Without More Work

Imagine a pyramid of champagne glasses. You pour into the top glass, and it overflows into all the others.

📌 Your podcast or book is the top glass.
📌 It spills into blogs, social media, videos, and emails—all without extra effort.

💡 Example: One podcast episode = 10+ pieces of content when repurposed strategically.

This method ensures you’re everywhere without doing extra work.

Phase 3: Be Easy to Follow – Amplify and Monetize

Step 7: Purpose, Partner, and Profit – Grow Faster Through Collaborations

The fastest way to grow? Leverage other people’s audiences.

✅ Find strategic partnerships—guest on other podcasts, do joint webinars, collaborate with influencers.
✅ Build referral networks—when people trust you, they introduce you to their networks.
✅ Offer simple ways to work with you—coaching, speaking, consulting, courses.

💡 Influence grows exponentially when you stop doing everything alone.

Step 8: The 80% Advantage – Turn One Content Stream Into Multiple Revenue Streams

Most thought leaders leave money on the table by not repurposing their content correctly.

✅ Turn your podcast into a book.
✅ Turn your book into a course.
✅ Turn your content into high-ticket offers.

💡 The smartest thought leaders don’t create more—they repurpose smarter.

Step 9: Freedom and Lifestyle – Leverage Your Influence for the Life You Want

At the end of the day, thought leadership isn’t just about visibility—it’s about freedom.

📌 Do you want to speak on big stages?
📌 Do you want to run a high-ticket coaching business?
📌 Do you want more time freedom while impacting lives?

This roadmap isn’t just about success—it’s about designing a business and lifestyle that works for you.

Are You Ready to Become a Global Thought Leader?

💡 Want to position yourself as an expert and attract more opportunities?
💡 Need a step-by-step strategy to grow your influence and authority?
💡 Looking to launch your book or podcast the right way?

Let’s fix it! Book a strategy call with Donna or Ben today. Schedule a call here.

Today's Schedule

Push Play to Listen

Grow your voice. Build your brand. Lead with heart.

Get monthly insights from The Influencers Formula™—for creators, coaches & leaders ready to make a difference.

The Influencers Formula™